As official partners of the Rugby World Cup, DHL partnered with the IRFU in producing and delivering a World Cup kit for every rugby club in Ireland.
As official publishers to the IRFU, NCP were commissioned to create these branded promotional packs containing flags, posters, player masks, bunting, balls and more. NCP’s services included inception, design, creation of marketing materials, sourcing, fulfillment, distribution management and account management, for both the IRFU and their partner, DHL.
1,270 kits were delivered to 254 rugby clubs across the island of Ireland. The contents of the kits enabled the clubs and their Ireland Rugby supporters to decorate their clubhouses. The complimentary packs created a sense of community and gave DHL an invaluable branded presence across every club in Ireland, thus, maximising their status as official partners with the RWC and the Ireland rugby team.