As social media presence and platforms were growing over the last number of years, the IRFU were experiencing huge growth on their own social media channels and so wanted a new platform to deliver their brand messaging and engage with their online audience. NCP were commissioned to work on this project and created ‘in Touch’, the official IRFU digital magazine.
‘in-Touch’ delivered an interactive, monthly platform to meet the growing demand for official and reliable rugby news and exclusive content to help augment the IRFU’s social media and online presence. In addition, it offered the IRFU’s corporate partners other means to communicate with their customers & users in a meaningful way. ‘in-Touch’ continued to grow over a period of six years, directly reaching an audience in excess of 1.5 million.